What's with treating authors like piranha?


As I mentioned in a previous post, the amazon forums are a mess. The genre forums are swamped by promotional threads and posts. The only notable exception is the romance forum.

Amazon finally took stronger anti-spam steps this week. It has outright forbidden book promotion on the existing forums, creating a new "Meet Our Authors Forum." The promotions are now segregated from the book discussions, which I believe is a good thing.

Needless to say, the new spam directive is causing a furor, particularly among the self-published writers who relied on such promotion to let readers know about their books. The title of my blog post is a quote from one of the unhappy writers. (I suspect the author meant to say pariah, not piranha.) Hyperbole rules in the MOA forum.

The spammers are hopping mad, never considering their masterpiece is one of thousands and thousands and thousands. Rather than look for new marketing avenues (like blogs or review sites), many continue to scheme. Most notable are the "tag parties" to artificially inflate Amazon book tag inventories, or using sock puppets to recommend books on the genre forums. The tag parties may have been busted. The Kindle books don't seem to have tags anymore.

Worst of all, many of the spammers blame the readers for their banishment. The angriest of the bunch are driving away the very readers who might buy their books.